Conclusion

In conclusion, I find this hallmark event was a successful one. Not only it succeed in enabling people to taste the multi-cultural local food with authentic taste, it also allowed people to return home after learning some knowledge and skills on cooking. The event marketing mix has definitely helped the event to be more successful. However, if there was level of distribution for programming, the event will certainly be more successful and huge and adding smartphone apps into promotion. This event is definitely one of the most spectacular events of the year in Singapore.